From postcodeto doorstep.
A location-aware commerce platform engineering a 33-minute delivery promise — from serviceability and inventory to payments and fulfilment.
Where the story starts.
A retail business in Australia set out to make hyperlocal rapid delivery feel effortless: find what is available near you, order, and receive it in minutes. For the customer the proposition is simple. Underneath it sits a web of location, inventory, payment and delivery systems that all have to agree in real time.
The customer saw a 33-minute promise. Behind it were dozens of interconnected systems.
Traditional ecommerce assumes most products are available to most customers. Quick commerce is the opposite: availability depends on postcode, suburb, delivery radius, fulfilment location, live inventory and whether a store is even open. With a roughly 33-minute target, every unnecessary step in that chain has a cost — and payments, geocoding, push and platform quirks all had to behave.
How the platform is wired.
The path a single request travels — each step an engineering decision.
The applications behind it.
Customer application
React Native app: location, local catalogue, cart, checkout, payments, live order tracking and push.
Commerce backend
Catalogue, pricing, inventory, stores, serviceable locations, orders, payment status and delivery workflows.
Operations platform
Stores, warehouses, products, availability, delivery areas, pricing and fulfilment status.
Location intelligence
Postcode, suburb, store coverage and inventory resolved before a product is ever shown.
Integration layer
Payments, geocoding, notifications and delivery orchestration behind clean APIs.
The hard problems we solved.
Not screens — the difficult, load-bearing engineering underneath.
Serviceability before catalogue
Evaluating postcode + suburb + store coverage + inventory so customers only see what can actually reach them.
Modern payments
Stripe with Apple Pay, Google Pay and Afterpay — reconciling payment-sheet behaviour across iOS and Android.
Mobile platform quirks
iOS push, GPS update behaviour, Google auth redirects and geocoding reliability, treated as product problems.
SEO vs serviceability
Keeping the catalogue discoverable to search engines while purchase availability stays location-gated.
Architecture, not a logo wall.
What became possible.
Geographically controlled commerce that only sells what it can fulfil
Rapid, inventory-aware order processing
Mobile-first purchasing with modern payment options
Store-based fulfilment ready to scale to new areas
The services this drew on.
What this demonstrates — Engineering the orchestration behind quick commerce — location, inventory, payments, mobile and fulfilment as one system.