Media, built for streaming, discovery and retention.
Fragmented content systems, rising churn and flat ad yield make it hard to grow audiences profitably across every device. CodeFacts builds the OTT platforms, personalisation and audience analytics that turn viewers into loyal, monetisable subscribers.
What's changing in media & entertainment.
Streaming has commoditised distribution, so audiences graze across services and cancel the moment attention drops — while content and delivery costs keep climbing. The media companies that endure compete on experience: fast multi-device delivery, sharp recommendations and monetisation that reads audience data in real time, not on last quarter's reports.
What makes media & entertainment hard.
The specific, structural challenges we build against — not generic pain points.
Content management sprawl
Assets, metadata and rights are scattered across tools that don't share a catalogue.
OTT delivery at scale
Streaming smoothly to millions across devices strains encoding, CDN and playback stacks.
Subscriber churn
Viewers cancel fast, and teams see it in the numbers only after they've gone.
Weak discovery
Poor recommendations and search leave the catalogue underused and engagement low.
Soft monetisation
Subscription and ad revenue underperform without audience-aware targeting and pricing.
Fragmented audience data
Behaviour is siloed across apps and platforms, so no one owns a single view of the viewer.
From problem to platform.
Each challenge has an engineering answer. This is how we turn them into working systems.
Scattered content ops
A unified content platform with governed metadata, rights and a single catalogue across channels.
OTT delivery strain
Cloud-native streaming with adaptive encoding and multi-CDN for smooth playback at scale.
High churn
Churn-prediction models that flag at-risk viewers early and trigger retention journeys.
Poor discovery
Personalised recommendation and search that surface the right content per viewer.
Weak monetisation
Audience-aware subscription and ad targeting that lifts yield without hurting experience.
Siloed audience data
A unified analytics platform giving one governed view of every viewer's behaviour.
Systems built for media & entertainment.
OTT streaming platform
Multi-device apps with adaptive playback and multi-CDN delivery at scale.
Personalisation engine
Recommendation and search that tailor discovery to each viewer.
Audience analytics platform
A unified view of engagement, retention and monetisation across channels.
Churn prediction and retention
Models that flag at-risk subscribers and drive win-back journeys.
Content and rights management
Governed catalogue, metadata and rights across every distribution point.
Monetisation and ad systems
Subscription, entitlement and ad targeting tuned to audience data.
The service offerings we bring.
One partner across strategy, AI, engineering, cloud, data and growth — mapped to what this sector needs.
Outcomes we engineer for.
Lower churn and higher subscriber lifetime value
More of the catalogue watched through better discovery
Smooth streaming across every device at peak scale
Higher yield from subscriptions and advertising
Questions we hear.
Can you handle streaming at large scale?+
Yes — we build cloud-native, multi-CDN delivery with adaptive encoding designed for peak concurrent audiences across devices.
How does personalisation improve retention?+
Better recommendations lift engagement, and engaged viewers churn less; we tie the models directly to retention metrics.
Can you predict which subscribers will churn?+
Yes — models score churn risk from viewing behaviour and trigger retention journeys before viewers cancel.
Where does generative AI fit responsibly?+
In production support — metadata, subtitles, localisation and promo assets — with human review on anything audience-facing.
Where should we start?+
Usually discovery or churn, where lifting engagement and retention drives revenue fastest, then expand across the platform.