Ecommerce that converts, scales and never drops a cart.
Slow pages, clunky checkout and generic merchandising quietly leak revenue on every visit, while peak sale events push storefronts past breaking point. CodeFacts engineers fast, resilient storefronts with personalised discovery, frictionless checkout and AI-driven merchandising — so more traffic turns into orders and margin.
What's changing in ecommerce.
Acquisition costs keep climbing while shoppers give a storefront seconds to load and one confusing step to abandon a cart. Winners compete on conversion rate, personalisation and reliability under peak load — not just on catalogue and price — and that is an engineering and data problem before it is a marketing one.
What makes ecommerce hard.
The specific, structural challenges we build against — not generic pain points.
Cart and checkout abandonment
Most carts never convert — forced accounts, surprise shipping and slow, multi-step checkout drop shoppers at the last step.
Peak-event fragility
Flash sales, BFCM and product drops spike traffic 10-50x and topple storefronts that run fine on an average Tuesday.
Generic merchandising
One-size-fits-all listings and search bury relevant products and leave recommendation revenue on the table.
Inventory and channel drift
Stock counts fall out of sync across web, marketplaces and stores, causing oversells, cancellations and lost trust.
Payments and fraud
Failed payments, limited local methods and blunt fraud rules reject good orders while chargebacks still bite.
Core Web Vitals and SEO
Heavy pages, poor LCP and thin technical SEO throttle organic reach and rank, taxing every conversion downstream.
From problem to platform.
Each challenge has an engineering answer. This is how we turn them into working systems.
Leaky checkout
One-page, guest-friendly checkout with saved details, wallets and clear costs, plus behavioural cart-recovery flows.
Peak-load crashes
Cloud-native, auto-scaling architecture with CDN caching and load-tested capacity ahead of every planned event.
Generic discovery
AI search and recommendations that personalise ranking, upsell and bundles from real-time browsing and purchase behaviour.
Inventory drift
A real-time inventory and order platform that syncs stock across web, marketplaces and stores as a single source of truth.
Payment friction
A payments layer with local methods, retries and smart routing, plus ML fraud scoring that approves more good orders.
Slow, unfound pages
A performance-first storefront tuned for Core Web Vitals and technical SEO — fast LCP, clean markup, structured data.
Systems built for ecommerce.
Headless storefronts
Fast, composable web storefronts built for conversion, Core Web Vitals and rapid campaign iteration.
Frictionless checkout
Optimised one-page checkout with wallets, guest flow and cart-recovery automation.
Personalisation engine
AI search, recommendations and merchandising driven by real-time customer behaviour.
Real-time inventory platform
Unified stock and order management across web, marketplaces and physical stores.
Payments and fraud layer
Multi-method payments with smart retries and ML-based fraud scoring.
Fulfilment and returns
Automated order routing, tracking and self-service returns that cut cost and support load.
The service offerings we bring.
One partner across strategy, AI, engineering, cloud, data and growth — mapped to what this sector needs.
Outcomes we engineer for.
Higher conversion and lower cart abandonment
Storefronts that stay up through peak events
Bigger average order value from personalisation
Fewer oversells and faster fulfilment
Questions we hear.
How do you lift our conversion rate?+
We attack the whole funnel — page speed and Core Web Vitals, a streamlined one-page checkout, personalised search and recommendations, and payment optimisation — and measure the lift with proper analytics.
Can you keep us online through Black Friday and flash sales?+
Yes — we build on auto-scaling, cloud-native architecture with CDN caching and load-test to your expected peak, so the storefront holds up when traffic spikes.
Do we need to replatform to get these gains?+
Usually not up front. We often go headless or wrap your existing platform, improving performance and checkout incrementally before any bigger migration.
How does AI personalisation actually work here?+
It ranks search results, recommends products and builds bundles from each shopper's real-time behaviour and history, lifting relevance, average order value and repeat purchase.
Can you integrate our marketplaces, ERP and 3PL?+
Yes — via clean APIs we keep inventory, orders and fulfilment in sync across web, marketplaces, ERP and logistics partners as a single source of truth.